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• 30.12.09

  Let me introduce myself: speaker’s and listener’s side in b2b presentation

  An effective self-presentation is a powerful “business weapon” in company’s hands. Successful company positions itself on exact market “correctly” and is always well informed about events occurring on this market, whether it is occurrence of new competitor or new interesting business offer. An ability to represent your company and to listen to somebody’s presentation is the way to success in high competition in b2b sector.

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• 23.12.09

  «Big» marketing vs small and middle-sized business? Nothing is impossible

  Only large companies can afford an effective B2B marketing, is it really so? If to look at this question from “cost’s” positions, it is possible to confirm that small and middle-sized B2B companies have no time and budget resources and can not shoulder this task. But an effective advancement doesn’t require huge investment. Continue reading the article below to clarify why it is fair.

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• 16.12.09

  The prospects of specialized B2B marketing agencies

  Necessity in specialized B2B marketing agency appeared years ago. The main preconditions to this occurrence are: B2B market developing and B2B features. To explain to B2B companies why “habitual” marketing agencies do not approach on specificity of industrial marketing let’s take a look at following reasons.

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