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- 30.12.09
Let me introduce myself: speaker’s and listener’s side in b2b presentation
An effective self-presentation is a powerful “business weapon” in company’s hands. Successful company positions itself on exact market “correctly” and is always well informed about events occurring on this market, whether it is occurrence of new competitor or new interesting business offer. An ability to represent your company and to listen to somebody’s presentation is the way to success in high competition in b2b sector.
more… - 23.12.09
«Big» marketing vs small and middle-sized business? Nothing is impossible
Only large companies can afford an effective B2B marketing, is it really so? If to look at this question from “cost’s” positions, it is possible to confirm that small and middle-sized B2B companies have no time and budget resources and can not shoulder this task. But an effective advancement doesn’t require huge investment. Continue reading the article below to clarify why it is fair.
more… - 16.12.09
The prospects of specialized B2B marketing agencies
Necessity in specialized B2B marketing agency appeared years ago. The main preconditions to this occurrence are: B2B market developing and B2B features. To explain to B2B companies why “habitual” marketing agencies do not approach on specificity of industrial marketing let’s take a look at following reasons.
more… - 09.12.09
More than advertising campaign: recognisability in B2B
There is no doubt that business success (leads positions on the market, considerable client base, big goods turnover) also depends on corporate recognisability among clients and business partners. Recognisability, in turn, depends on “right” commercial offers, logos and illustration placing, on company positioning, on an ability to present information (about company’s goods, services, projects, news and competitive advantages); on advancement of corporate web site on the Internet and some other “components”. Being recognizable, what does it mean? Why Top positions on the electronic market places are on sale but not given free of charge? How to raise corporate recognisability? Continue reading to answer these questions.
more… - 02.12.09
B2B calculations: market volume estimation
You plan to diversify own business, to exit on new markets, to launch new product line, to improve goods you manufacture or services you provide. Good goals. But do you know market volume, otherwise, is there a probability for your plans being successfully realized? Keep reading to learn how and what for it is necessary to estimate market parameters.
more… - 25.11.09
An efficiency of complex B2B product: conveniently for client, favorably for a company
Working out of “all inclusive” package of goods and services it is the one of the ways to provide a company with constant clients, large orders and to raise it’s competitiveness on the market. Time costs a lot in business and clients among business sector know it exactly. Save their time and money and you will see how your own business goes uphill. Complex B2B product is an actual theme for all companies including manufacturers of furniture or medical equipment. Continue reading to learn more.
more… - 18.11.09
How to organize effective B2B sales?
Your company manufactures unique goods, provides quality business services, became an official dealer; these products are on demand on the market you operate but your sales are not satisfied you. What is a reason of failures in sales’ organization? Keep reading.
more… - 11.11.09
B2B: Global sourcing and international marketing
“Global” questions are not new for business, especially for B2B. Working with overseas suppliers and operating on overseas markets is normal business practice. Nowadays multinational (global) B2B is based on Internet marketing, because …
more… - 04.11.09
Too good to be true: Where to place wholesale products for free
There are some real opportunities to place wholesale goods for free and in the same time make them visible and searchable for wholesale buyers. Continue reading for the details.
more… - 28.10.09
The most effective media channels in B2B
Choice of the most effective media channels for B2B sector depends on company’s purposes; there the main ones is new clients and sales’ growth. Continue reading to learn more about rating of the most effective information channels.
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